Star Effect on Tiffany & Co
On our society which is the era of a national pastime, one can not live on this era without the entertainment or a star. Turn on the TV, or traveling, shopping, reading newspapers Tiffany and Co elsa peretti starfish earrings starfish mini jewelry , everywhere is the advertising by celebrity endorsements. The Star Effect or Advertised by celebrity has seems to become the time-tested rules of survival businesses. But really just the star brings the success to a brand? It is not surely. In my opinion they always help each other. The top jewellery - Tiffany Jewelry is also no exception.
As we know, the Tiffany & Co was founded in 1837 Tiffany and Co 1837 lock charm bracelet jewelry , at the beginning; it was famous of making the silver tableware, in 1851 it launched 925 silver ornaments and became even more famous. In 1950 Tiffany and Co notes i love you band ring jewelry , The Hollywood actress Audrey Hepburn who was debut in the movie "Breakfast at Tiffany" and then became the famous star. Audrey Hepburn or can called Hubert de Givenchy is my best loved star; their relationship is the most classic of classic. Hepburn with her charisma deduce Givenchy's unique spirit of elegance at the movie "Breakfast at Tiffany" Tiffany and Co paloma's crown of hearts pendant diamond silver jewelry , she create and bring us a timeless beauty of the legendary fashion. This movie about the tiffany made her so popular. This is the example of tiffany brings the success to a star.
A survey shows that nearly half of the customers buying product will give priority to these which advertised by stars. Especially for the stars they best like, consumers are more or less blindly, and in the psychological, consumers like to following with the public. So a famous brand must have his sign up star to advertise. This will make the brand more popular.
Here are the examples that stars bring the success to tiffany. At the 82 second Annual Academy Awards 2010 Tiffany and Co cupcake charm jewelry , Kate Winslet wore a tiffany jewelry debut. The tiffany and Kate match so well and let many audiences feel amazing. Another example: at the 67th Golden Globe Awards, Olivia Wilde also wore a piece of Tiffany jewelry to present the ceremony. The tiffany jewelleries worn on their body is so beautiful, and envy by many women. After the appearance of these two pieces, this series of tiffany have been in hot selling. Consumers tend to love their star by love her/him symbolized products, to consumers the recommended products by star; they are more willing to accept and identify with.
So it is necessary for designer Tiffany Jewelry to use the Star Effect to expand and increase the demands. By this, the little blue box has become every woman dreams about nowadays! In women's mind by wearing the tiffany meaning can show the love, charm and beauty, romance and dreams. Tiffany, full of sensual beauty and soft delicate sensibility make it become the world's women fantasies and desires jewellery.
Author: shine
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